5 Reason Good Design Matters to your Business
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A good design plays a vital role in conveying the message to the customers. In fact, it’s your design who speaks to your customer on your behalf when you are not available to communicate with them.
A perfect design is as important as a bug-free product or service. Best design helps in communicating the value of the business and to build a bond with the customers. It can create a brand image for your potential customers that will let your brand remember.
1. Strong Web Design = Strong Consumer Trust
We are in a digital era where everyone is doing business online or somehow connected to online platforms. People prefer to encounter and review a business website first before visiting physically the store. Here is the fact that most of the businesses now are online that indicated the impression of your website plays a vital role and now how to leave a good impression to you potential customers? Good Design
Many studies focus on the good designs of websites, proper and appealing designs should be the pivot of the sites, badly designs websites are often not read properly. People avoid those sites where the flow of information is not proper or the information is too much. That kind of site has a high bounce rate. Poor user interface design is specifically associated with rapid rejection and cause of mistrust.
Let us have a comparison of two designs of the site one is having too much information whereas other one has a digestible and user-friendly design.
Don’t try to justify the poor design with the excuses that my information is great because 94% rejection rate depends upon the poor designs. So, what things should you look out for when designing your website? These are the things that participants of this study noted were deal breakers: Busy layouts, lack of navigation aids, boring web design, pop-up advertisements, slow introductions to a site (splash pages, slow-loading flash introductions, etc), small print, too much text, etc.
2. A Good Design Makes your Brand Remarkable.
As I have discussed earlier that a design is way more than the outward appearance of any brand, business, or product. It is much more of it especially when we talk about the brand design. I would like to explain it by mentioning it to a person. When you first meet him, you encounter the first outward appearance, as you get to know about him, You actually came to know all the things that make him up as a whole. This is what design is.
So, what you think about how a brand becomes remarkable? Good customer service and a good product certainly helps, but what about beyond that, on purely a surface level? Of course, it’s the design that is the first look of your brand, which speaks for your brand.
Often people when discussing any product or brand and said something along the lines of “I can’t exactly remember the name of it but I can picture it”? Most of the time what we remember is some element of the material used in packaging or the coloring of the website, some sort of visual clues, or some unique design that we base our memories and experience off.
A good packaging and label design can influence customers’ perceptions.
A good design makes your brand memorable.
It is proven from many studies that color selection is the main factor in what we remember and how vividly we remember it.
3. The Design Keeps the Content User-Friendly.
All the tech guys, software developers, and business owners should focus simply on making complex information easier to digest. The information flow should be proper and well designed so that customers can understand it. With the rapidly growing and constantly changing world, technology and content are becoming more and more complex and powerful. Good design from interfaces, data display, right through to physical product design and advertisements makes it all way easier
Let’s consider a homegrown example: Canva. Graphic design is a complex business, there are so many ins and outs and things to learn, tools to use, elements to consider – it’s a tricky thing to understand for some people. The Canva tool, however, breaks this down with a clear interface design that organizes these complex elements in a simple way, makes choosing a format and size as easy as clicking a button, makes adding and organizing images and type a breeze, and essentially makes the whole design process a walk in the park.
4. Make an Excellent First Impression
Walking through a supermarket, researching online, or flipping through a catalog, you encounter hundreds upon thousands of brands, products, and businesses, all competing to get your attention and convince you to buy what they’re selling. So, what’s the best way to make a good first impression? You guessed it: good design.
Studies have shown that visual appeal can be assessed within about 50 milliseconds. This boils down to the fact that designers have to make a good impression within the space of 50 milliseconds.
Think of your business’ design as a handshake, the greeting between two people when they first meet. Do they smile or frown, do they say ‘hi’, ‘hello’ or ‘good day’, is the handshake firm and businesslike, or warm and friendly? We can make snap decisions and impressions about people in this one fast moment. This is exactly what design tries to do too, all within the space of 50 milliseconds: it tries to communicate who you are and what you do in less than a second.
Consider the first impression these two examples make. Two different cosmetic brands, on the left, is Anatomicals, a brand that uses large type, humorous and punny product names and vibrant colors to set a light-hearted and cheerful tone. This product is going to be purchased by younger people who are looking to buy a cosmetic product as a luxury item, rather than one that they need to buy. The use of type, tone of voice, color, and packaging instantly establish a light-hearted and youthful brand.
5. Design is More Than How it Looks
An all too common misconception about design and designers is that design is solely about the way a product, communication, image, etc. looks. In reality, a good designer will consider how it looks as secondary to how it works.
To break the concept of a ‘designer’ down quickly, let me just say that ‘designer’ and ‘communicator’ should be interchangeable synonyms.
A designer isn’t just going to make your letterhead look nice, they are going to consider who you are, who your company is, who your audience is, what will go on your letterhead, what information is most and least important to display, what the competitors in your field are doing with this medium, etc. They are going to pull apart your content and reassemble it in a way that helps you communicate to your audience in the best possible way.
Steve Jobs said it all. Design is as much about the mechanics as it is about aesthetics. Image via Startup Quote.
Blogger and designer Alex Cue notes “Good graphic design ties a piece together. Typography, colors, images, and hierarchy are the resources a graphic designer uses to compose a design that clearly communicates information, value, and reasons to care in a quick, eye-catching manner.”
So, the major takeaway from this point is: don’t discredit design as simply an aesthetic thing. Sure, it makes your content look professional, consistent, and enticing, but the reality of it goes so much deeper than that.
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