Getting the first customer is significantly important and difficult as well. Entrepreneurs are always worried about their first sale. The first sale is all about time and focuses on hundreds of channels and ways to promote your business. All you need is to find the right one for your business that can produce worthwhile results.
It’s crucial to get people to your store after building your store to perfecting. You need to focus on driving targeted traffic to your store that’s likely to make a purchase. We understand all your efforts in building a new store and working on brand colors, flip-flopping on fonts, second-guessing your pricing, and getting caught up in the minor details However, the success of the business happens when you expose your business to the world.
You need to drive traffic to your store to understand and communicate to the audience and how they feel about your products. You certainly won’t get an idea if your brand resonates with your intended audience if you don’t drive traffic.
Hence, you need to spend your next 30 days focusing on driving targeted traffic to your store regardless of where you are in your business and what are you selling. We are here to ramp up your marketing with our marketing checklist. We will be focusing on how to execute marketing tactics starting with r free, east traffic sources to highly targeted marketing that requires time and financial investments.
1. Setup Google Analytics
Set up Google Analytics to keep a close eye on your traffic. Google Analytics shapes your marketing strategies. It provides valuable insight about who visits your store, how they got there in the first place, and what pages they spend the most time on; this is powerful data for marketers that can be used to enhance their strategy.
2. Network Sharing
The very first source of traffic is to share your store manually with your network, connections, and relevant online communities. It is a free marketing tactic and to track that you can offer a discount code. People are also reaching out to their potential customers through LinkedIn and offering gift cards in exchange for email addresses and survey responses. Through network sharing, you can get solicit early feedback which helps you to polish your products and marketing efforts.
3. Join Online Communities
Every action you take online has the potential to drive traffic. You need to add your store URL to your social profiles i.e. Twitter Bio, Instagram Bio, Facebook About, or your Disqus profile. You can get an overwhelming response by putting a link to your store in the right place for instance post on forums like Reddit, join relevant Facebook Groups, and find niche online communities in your industry.
Become an active member in the targeted group by frequently responding and participating in the group to build connections in the community. After you’ve built up a reputation and created authentic connections, you can share a link to your store, perhaps with a discount code.
4. Paid Advertisement
The quickest and fastest way to get targeted traffic is through paid advertisement. Many paid channels allow you to Pay Per Click. However, each advertisement platform is different, and you need to understand who you are targeting and how the tool allows you to reach potential buyers.
For instance, if you are targeting specific countries, it is advised to check which social networks are popular in certain markets. It is very important to populate your main profiles before exploring paid social media marketing. You can populate your profile’s feed with several posts and curating content.
Following are the popular advertising platforms:
- Facebook Advertisement
One of the most popular social networks having most diverse user base and allow targeting option including gender, age, job title, location, interest, and ethnicity.
- Instagram Advertisement
A visual format most engaged user bases platform. Instagram is a great platform for influencer marketing where you can also reach a good number of people by using relevant hashtags. You can drive traffic by displaying your own visual ad in others’ feeds through Instagram advertising
- Pinterest Marketing
Pinterest offers a wide range of tools to market which includes Promoted Pins, Buying Pins, Carousel Ads, Shopping Pins, Video Pins, App Instal Pin, etc. Pinterest caters to people searching for lifestyle products, fashion, beauty, furniture, and just about every other product category.
- Google Ads
Google Ads, also known as Google AdWords, allows your site to be shown at the top of the page when customers search for relevant keywords (terms). Your text ads could show up prominently in search results however shopping ads also show your product photo along with the price in an e-commerce-oriented format.
5. Reach Out to Bloggers
You can work on online content by reaching to the bloggers that overlap with your niche. Bloggers are looking for fresh content and stories to tell hence they can pitch the audience about your brand with the repute and goodwill they have already generated in the market. You can partner up with them in different ways that include:
- Writing and submitting a guest post
- Asking for product reviews
- Pitching a news story
In this way, you can also get backlinks for your website and people can be curious about your product. Hence, traffic will drive and ultimately sales can be made.
6. Work with Influencers
7. Seek out Strategic Partnerships
Non-competitive and like-minded brands partnership always seems fruitful and create great opportunities. Though this trade-off needs to be very creative and appealing to attract the kinds of people you are looking for. You can:
- Run a contest with winning prize as your product
- Sample of your products as complementary products with some package or exclusive discounts
- Sponsor an event
- Create a product together
8. Guerrilla Marketing
Unconventional interaction or surprising way to promote your product is termed Guerrilla Marketing. Guerrilla Marketing is the combination of both guts and creativity. You don’t need to drive all your traffic online. You can also work on offline marketing and spread the word yourself by creating hype or doing some publicity stunts like big brands are doing for a couple of years.
Hopefully, you have learned about enough tactics to see a jump in traffic and maybe even some sales. Hence you need to exercise and implement the shared marketing hack so that your store can be exposed to traffic. Then. You have to set a benchmark for the performance and improve your work accordingly. Marketing is all about practicing and improving.
You can also diagnose the potential problems of your stores through a feedback and analytics dashboard. Driving traffic is all about connecting the dots between your brand and your buyers in a world of ever-growing possibilities. That’s partly what makes marketing so overwhelming—the fact that there are just so many opportunities out there.