The year 2020 seems like a whole decade in just a year because of the thrilling change it bought to everyone’s life. All the events that took place have the strongest impact in the business world. New patterns and a complete restricting of sales happened to adjust with the realities of coronavirus.
As international lockdowns are enforced, customers tend to change their spending and purchase decisions. Hence, businesses are offering more flexible solutions to promote sales. A lot of proven and effective array of new sales strategies, methods, and techniques are engendered. There are some who are staying and dominating the sales in 2021.
If you want to excel in the sales game, here are the 7 biggest sales trends for you to hop on in 2021:
Engaging and Powerful Posts
Social media is the easily accessible and far-reaching most powerful tool of digital marketing. Fun, interesting, and engaging posts will stand you out from your competitors. Try using popping colors and catchy phrases on the post and post as often as you can so that your posts will be heavily featured in the user’s news feed.
A Contest or Giveaway
To increase sales, businesses are organizing contests or giveaways as it is the most proven digital marketing hack. These hacks work so well for both service and product businesses. For instance, if you are providing some services, you can offer a service for free through a lucky draw. Similarly, if you have an online store, you can organize a contest or giveaway. Customers are often asked to share the feedback as it builds the confidence of the customers and trust in your company. The rule of thumb is to give away trending items so that as it will generate more interest.
Start a Blog
Today’s customer is information-driven. Thus, many online businesses thrive after they start a blog relating to it. Information containing in the blog make purchase decision more effective and easier, as the customer can find all the information and everything they are looking for about the product and the business. The blog would immediately make your product an attractive option.
Play a Game
One of the greatest growth hacks is creating onboarding games. You can reward users for success using the product and keep them interested in sticking around. You can also reward them for having other users sign up and use your service, which helps your business grow faster.
Word of mouth is a valuable growth strategy that you can also generate by creating an onboarding workflow that helps users get to know your product. Your content should encourage users to spread the word. There are plenty of games and activities that can engage your audience depending on how you place the game and who your audience is.
Make a Video
Video tutorials and advertisements appeal more to the general public. Almost every social media platform now offers a video-sharing option. You should make videos of your products, working environment, packaging, and new promotions.
Video has the quickest and richest impact because everyone is not good with words. With video, you can immediately engage the customer economically.
Hack your Email
Businesses are investing heavily in email marketing and also growing their email list. One of the main reasons it is considered to be a good growth hack is that it doesn’t cost you anything. you can start doing it for free. You can use tools absolutely free for low volume and can target large numbers by upgrading and paying low rates. You can also grow your email list through lead magnets such as exit-intent popups. For instance, if a visitor is about to leave your page you can prompt them with a popup enticing them to stay or fill out your form based on a deal, newsletter subscription, webinar, etc.
Word of mouth is a valuable growth strategy that you can also generate by creating an onboarding workflow that helps users get to know your product. Your content should encourage users to spread the word. There are plenty of games and activities that can engage your audience depending on how you place the game and who your audience is.
Be Helpful for Free
You can build an insanely helpful free version of your tool and allow for a full version to be trialed easily. Through this way, your audience can evaluate the tool and will more willingly upgrade to the full tool. By using the free tool, customer has already reached to a point where they depend on the tool and now need full functionality.
This is a smart strategy as it builds brand recognition and generates goodwill by meeting the needs of your core audience. This also adds the correct people to your email list and means you can promote your paid service.
Video has the quickest and richest impact because everyone is not good with words. With video, you can immediately engage the customer economically.
Conclusion
Corona Virus has shifted many businesses. They have transformed themselves from traditional marketing strategies to digital ones. This shift has seen visible drastic success as a lot of small businesses grow and become successful in a very short period. Digital marketing is still evolving; the potential is limitless for this medium and for the businesses who exploit it.
Well, there it is. You have some of the best growth hacking techniques to grow your business. It is important to remember that growth hacking is always changing, evolving, and you should be implementing, tracking, and changing strategies often and quickly. This allows you to grow fast and keep growing. Happy hacking!