Are you searching for the best Ecommerce platform for your store? Well, it is a difficult and very important decision to make as it is going to affect your business in a long run. There are many options available in the market and choosing the best one for your business is a difficult job for business owners and entrepreneurs especially when they have little or no tech knowledge. That is why we are here for your rescue. The e-commerce industry has a very high growth rate especially after the outbreak of Covid-19.
The e-commerce industry is expected to grow at a rate of 6% year on year until 2024. During the last year, e-commerce sales rose to $787.9 billion. This is more than a 30% increase over the year before.
Today, we are going to help you in choosing the best e-commerce platform where you can make good money and can grow your business. After the research, we have made a list of Top e-commerce platforms available.
Best E-Commerce Platforms in 2021
The Top Picks for e-commerce platforms are as below:
- Salesforce Commerce Cloud
What to look for in an e-commerce Platform?
There are so many e-commerce platforms available in the market so, how to choose the best e-commerce platform for your unique business? Here are seven key features to look for when shopping for an e-commerce platform
Seven Key Features to consider for an e-Commerce Platform
Ease of Use
The platform you choose should be easy to use. The backend and front-end of the store should be neat and user-friendly for non-tech users also.
It should support all the payment integration methods that you desire or can add in the future also in case of expansion.
It should provide real-time analytics and gives the report of our clients. Their regions, demographics, etc. will help in decision making.
Your eCommerce store should come up in search results for not only your brand name but for the products and services you sell.
The increase in the use of mobile has made it very important that your platform should be mobile friendly so that customers can shop from mobiles.
Integrations and Apps
Your platform must support the Apps and plugins integrations. Apps can extend the functionality of your platforms and makes the user experience smoother.
Though you have a simple and easy-to-use platform, eventually you need support. When that time comes your platform should provide you quick support via email, call online chat, or whatever the source.
Top Ecommerce Platforms in 2021
Shopify is the “biggie” of eCommerce platforms. It is the most popular in the English-speaking world and caters to businesses of all sizes. More than 1 million merchants use Spotify’s platform, across nearly 1.5 million websites. Shopify has a market share of 31% in the United States for websites using eCommerce. One of the most crucial reasons for Shopify’s success is its flexibility. There are more than 2,400 apps in the Shopify App Store.
Shopify’s most notable feature is its ease of use. The smallest business can set up an attractive, capable Shopify store, and large enterprises will benefit from the additional features of Shopify Plus.
Ease of Use
Shopify, while a very robust tool, still manages to be easy to use. You can create a perfectly functional and attractive store in just a few hours. The backend of the platform is intuitive and user-friendly. Plus, Shopify has tons of tutorials and support to help you out in a pinch.
Shopify offers payment processing with more than 100 payment gateways like PayPal, Stripe, Authorize.net, 2Checkout, and more. The platform also has its own payment gateway, Shopify Payments, which is currently available in the US, Canada, the UK, some European countries, Hong Kong, Japan, Singapore, Australia, and New Zealand, with other countries coming soon.
If you don’t use Shopify Payments, expect some additional fees depending on which Shopify plan you’re on. These extra fees can range from 0.5% to 2%.
Shopify provides different levels of reporting and analytics depending on which plan you are on. On the Basic Shopify plan you will get access to:
- Overview reports showing sales, orders, sessions, and the like
- Real-time reports
- Finance reports including info about sales, taxes, and payments
- Acquisition reports
- Inventory reports showing % of inventory sold and an end-of-month snapshot
- Limited user behavior reports including checkout rates and conversion rates
- Analytics for campaigns using a UTM
Shopify has good SEO tools. You can customize most of your SEO parameters like title tags, descriptions, image alt-text, and more. Shopify will also automatically create optional redirects when you change a URL.
Shopify includes an in-built mobile commerce shopping cart. That, combined with a responsive theme for your online store and secure payments, means a mobile-friendly online shopping experience for your customers.
Shopify integrates with tons of the tools you’re probably already using. There’s an app market with thousands of extensions to either connect you to your favorite tools or extend the functionality of your Shopify store. While many of the apps are free, you’ll find even more paid apps available. Some of the apps were developed by Shopify themselves, but most of them were built by third parties.
Shopify has excellent support. You can contact them 24 hours a day via phone, live chat, or email. They are generally fast and helpful, even if your support question gets a bit technical. There are also tons of guides, tutorials, and docs that you can reference to answer your questions without having to even contact support.
Shopify offers three plans:
- Basic Shopify:$29/month
- Advanced Shopify:$299/month
WooCommerce is an open-source, customizable eCommerce platform for entrepreneurs. It is built on WordPress, and you run it behind your existing WordPress site. It also means that you can benefit from WordPress’s SEO capabilities. However, being on WordPress means that you have to separately buy hosting, a domain name, and an SSL certificate, all of which are catered for by many of the stand-alone eCommerce platforms.
WooCommerce allows unlimited products and product variants, including digital products.
Ease of Use
WooCommerce is built on WordPress, so if you’re already comfortable with WordPress, WooCommerce isn’t going to give you much trouble. It’s easy to get started with WooCommerce—just install the plugin and you get access to all of WooCommerce’s features. Be warned, there are a lot of them. That can make it a little overwhelming if you’re looking for a platform that just lets you drag and drop your way to an eCommerce storefront.
WooCommerce comes with all the payment processing options you’d expect from an eCommerce platform (PayPal and Stripe). With WooCommerce extensions, you can add just about any payment gateway you can think of, from Authorize.net to Amazon Payments to Braintree. Of course, you might need to pay for those extensions.
WooCommerce comes with built-in reports about orders, customers, site views, downloaded files, inventory, taxes, and a lot more. Plus, you can integrate with Google Analytics for free.
WooCommerce plays well with external SEO plugins like All in One SEO Pack, Yoast, and others, so it’s about as SEO-friendly as it gets. Plus, being built on WordPress means you have all the power of a robust content management system behind you. There are even WordPress plugins that will help you add rich snippets to keep Google happy.
There are quite a few mobile-optimized templates available for WooCommerce. If you want and have the skill, you can even create your own. Again, technical know-how is important here.
As we’ve already mentioned, WooCommerce has tons of extensions, apps, and plugins to extend the functionality of the platform. Most of the extensions are paid, but given that WooCommerce itself is free, you might have the money to spend on tools to make the customer experience on your site even better.
WooCommerce is a free, open-source plugin so support comes through a large community of techy people who use the platform or create plugins for it. You’ll find tons of guides and tutorials out there, but if you can’t find a solution on your own you’ll probably need to hire a developer.
WooCommerce is a free plugin, but extensions and add-ons will usually cost you.
Salesforce Commerce Cloud is a cloud-based platform for businesses. Salesforce offers different products targeting B2C and B2B firms. Salesforce B2C Commerce was previously called Commerce Cloud Digital. You can integrate all your sales channels, both digital and physical, into Salesforce Commerce Cloud: mobile, social media platforms, your web store, your brick-and-mortar shop, and more.
The platform is exceptionally comprehensive. You can use it to launch your eCommerce business, and it includes all the tools you need to run your business daily. It contains tools relating to sales, customer service and offers over 4,000 pre-integrated apps in its app store.
Ease of Use
Salesforce Commerce Cloud is easy to use and navigate. It has a customizable dashboard so you can set it up to meet your needs. Got a set of reports you want to see? Set it up. And, the platform is cloud-based so new features will show up in the admin area as they’re pushed out.
In 2020, Salesforce launched Digital 360 to unify certain components of Commerce Cloud, Marketing Cloud, and Experience Cloud. This makes it easier for Commerce Cloud users to streamline the checkout and payment processes. They also have a partnership with Stripe and you can integrate with mobile wallets like Apple Pay and Google Pay.
Salesforce uses AI-powered advanced analytics called Einstein Analytics to consolidate CRM, ERP, and other data sources into a single dashboard. You’ll get continuously updated real-time data, but it’s not incredibly adaptable
Salesforce Commerce Cloud is easy to optimize, but you’ll need to make sure that your site’s developer is actually prioritizing SEO when building out your site.
Salesforce Commerce Cloud has a mobile-first approach and offers up several tools that will help you create a mobile-friendly storefront your shoppers can use from wherever they are.
Salesforce has a Commerce Cloud marketplace that includes several integrations and extensions that will help you built out the full-featured eCommerce business you want. You’ll find integrations for everything from analytics and site monitoring to personalization to shipping and order fulfillment.
Salesforce Commerce Cloud’s support is average. They can be slow to respond and take time to get to a solution.
Salesforce Commerce Cloud requires a quote.
Magento is one of the most popular open-source e-commerce platforms in the world. It was originally released in 2009 and then replaced by Magento 2.0 in 2015 with an improved code base and more usability/stability features. Magento was then purchased by Adobe in 2018, and now exists in two versions: Magento Open Source and Magento Commerce.
Magento is best for small-to-medium businesses that have already established demand, as well as the time, manpower, and skill to build their own site. The platform is very powerful and has a library of over 5,000 extensions but requires a longer development time and a larger budget than most of its competitors.
Ease of Use
Magento is one of the most powerful e-commerce platforms in the market but at the cost of a steep learning curve. If you do not have the budget to hire your own Magento developer, everything you do in your Magento store will be self-taught.
Magento supports all the payments methods integration.
Magento supports the Analytics with integrations and add-ons
Prices in Magento are in two tiers:
- Magento Open Source is free to download and use. However, expect to pay for everything else associated with the site like hosting, themes, development, add-ons, etc.
- Magento Commerce is an enterprise-level solution. Prices are quoted by a sales rep and are reported to run anywhere from $15,000 to $50,000 annually.