Nowadays social media plays a crucial role in the online business world. The best tool to promote your online business is social media. More Specifically Facebook has introduced many features to promote online businesses. Facebook for WooCommerce is the best thing we have to take our online business to the next level.
So here are the benefits and a complete integration guide for Facebook for WooCommerce stores.
Table of Contents
Why Use Facebook for WooCommerce?
There are two fundamental areas of any online business i.e. Marketing and advertising. These are the core of any eCommerce business. The most popular platforms available for this are Facebook, Instagram YouTube, Reddit, and many more.
Among the above-given options, Facebook is the most popular one. As numbers can verify that Facebook is at the top having a market share of 68.17% in 2018 and this trend is continued. Now think if you connect your store with Facebook You can not only explore the new market segments but can even tap more sales and can generate more revenues by getting the maximum reach.
Benefits of Facebook for WooCommerce
Facebook is offering multiple benefits to the WooCommerce stores that include:
- Maximum Reach to the potential customers.
- Helps to build in customer relationships
- You can analyze and track the results of ad campaigns across devices
- Start selling the products through your Facebook pages instantly
- All the store products and categories are automatically transferred
How Does It Work?
Integration of Facebook with WooCommerce store can be easily done. We can use different plugins available that automate most of the process. In fact, the success of this process depends upon the plugin that you have chosen. So, let’s start with the plugin list.
Facebook for WooCommerce Plugins
WordPress or WooCommerce gives users multiple ways to get the same thing done by using different ways. For WooCommerce and Facebook integration you can use the following plugins enlisted below.
- WooCommerce to Facebook shop
- Facebook for WooCommerce (By Facebook)
- Facebook for WooCommerce (By WooCommerce)
- StoreYa’s Shop to Facebook for WooCommerce
WooCommerce to Facebook Shop
WooCommerce to Facebook shop is a freemium plugin by the premium themes. This plugin allows you to easily connect your WooCommerce products to Facebook. It also allows you to sync and unsync the products at any time.
Some features include:
- Add a custom banner to the shop
- Use multiple languages and set up the Facebook store in your language
- Add unlimited products
- Schedule when you wish to sync your product to Facebook shop
- Choose your own color scheme
Facebook for WooCommerce (By Facebook)
This is the official Facebook plugin that allows you to connect your WooCommerce store to your Facebook shop easily. By using this plugin, you can install the Facebook pixel, upload your online store catalogue, and create a shop on your Facebook page.
Popular features include:
- Maximize Facebook campaign results by adding Facebook Pixel to your website
- Easily build your audience by optimizing ads and campaigns
- Reach a relevant audience with minimum efforts
Facebook for WooCommerce (By WooCommerce)
This paid plugin allows you to connect your WooCommerce store to Facebook and grow your business. The plugin offers several important functionalities that simplify and enhances marketing campaigns.
Some of the features include:
- Create carousel ads for showcasing products
- Get detailed reports on ad and campaign performance
- Set up Facebook Pixel to build your audience and optimize ads
StoreYa’s Shop to Facebook for WooCommerce
With this plugin, you don’t have to customize and add the products individually. StoreYa’s shop to Facebook for WooCommerce does everything for you, including importing all WooCommerce products in just a few clicks.
Important plugin feature includes:
- Automatically import all the activities from Twitter, Pinterest, Instagram, and YouTube to Facebook.
- You can use the Like Box options to increase your sales
- Display Twitter feeds at Facebook pages
- Now, let’s see how you can easily integrate the WooCommerce store with Facebook.
- Integrate WooCommerce Store with Facebook
The integration process has two important prerequisites – a Facebook page, and plugin installation for the WooCommerce store.
Create a Facebook Page
Log in to Facebook, go to the top right and click the “+” button and choose the page option from the drop-down.
In the next window, you will see the dialogue box where you must enter your page information and after that click on the “create page
After completing the information. Now your page is fully operational. It is suggested to add appropriate posts to give your page a balanced look.
WooCommerce Facebook Integration
Here you can use any plugin available for WooCommerce Facebook Integration. For the sake of this tutorial, I am using here WooCommerce shop to Facebook plugin i.e. an easy-to-use plugin with a great feature set.
Install Shop to Facebook for WooCommerce Plugin
To install the plugin, go to your WordPress Admin Dashboard, navigate to Plugins => Add New. In the right-hand panel, click the search bar and enter “WooCommerce shop to Facebook By StoreYa”. Next, install and activate the plugin.
After activating the plugin, the tab for StoreYa Facebook Store plugin will appear in Settings => StoreYa Product Feed for WP-eCommerce
Sign up for StoreYa
When you are logged in, multiple options will appear including “Facebook Shop”. Go ahead and click the “Read More” button.
Now Click on the “Get App Now” button.
Next, you have to select your eCommerce platform. Here I am selecting WordPress with WooCommerce.
Now, add the URL of the store to import the WooCommerce store to Facebook, and click the “Continue” button.
Next, click the Preview button and you will see a dialogue box with the text: “Please log in, and choose the Facebook fan page you wish to connect your store to.”
Now, click the “Continue” button, select the Facebook page to add, and then click on the “Add Page Tab” button.
You will be redirected to the StoreYa dashboard and will receive the message: “Your store was successfully connected!”
For visiting the Facebook store. Click the “Visit Facebook Store”. As you can see from the following screenshot, all the products of the WooCommerce store are available on the Facebook store.
The best part of this process is that everything is automatically available in the store. Now just review the store and click on the publish store and you are all set for taking your business to the next level. I hope you can now connect the WooCommerce store to the Facebook store easily and see your sales go through the roof.