Facebook Marketing Strategies for your E-Commerce Business
Everyone is looking for a successful business on Facebook but the question that arises in everyone’s mind is that How can your brand thrive on Facebook? Nowadays the social media is the best thing where everyone can market their product or services. Among all the social handles Facebook and Instagram are the most popular ones. According to the survey conducted Facebook has top Roi. It’s a huge opportunity where you can target your customers and explore them worldwide.
So now if you’ve done all the research and you came to know exactly how to use Facebook for marketing your business.
But the question still stands that how do you know what Facebook marketing strategies are right for you? Which Facebook marketing strategies will give you the best results and outcomes? What content should you share on Facebook to boost your business? When and how to post on Facebook? And how do you get maximum reach to click “Like” and then buy from your site?
If you are looking for the above-given answers and trying to find the ultimate guide to eCommerce marketing, here we will discuss the five most important marketing tactics everyone should consider for using Facebook for eCommerce.
1. Create different Facebook pages for different audiences
Facebook page of any business is the face of your brand on the social site. It’s the same as a customer visit a physical store or outlet to buy any product. It’s the place where potential customers will visit online to learn more about your company or any product. The page should be designed in a way that attracts potential customers. It shouldn’t be surprising that having multiple Facebook pages can help boost sales. If you create different ones for groups of customers, you’ll be able to tailor the content to appeal to those groups specifically.
2. Create Unique, Innovative and Humorous Content
Your brand Design speaks for your brand on your behalf. Having an eye-catchy, attractive logo and slogan for your business go a long way in boosting your branding efforts. Similarly, creativity is one of the most important requirements when it comes to Facebook marketing. People only click on those things which look catchy to them and they find something attractive to them. Creativity helps you to come up with awesome ideas for your Facebook marketing campaigns. However, always remember don’t go too far that doesn’t suit your branding. The creative content you make must be relevant to your product pr service to get the maximum reach. In this pandemic situation, try to create content that is inspirational yet funny that will increase the chances of getting your page to go viral because it is seen that during these depressed times some inspiration or bit sarcastic funny content can increase your reach.
3. Use High-Quality Images in Your Ads
If you want to beat the competition and want to come out of the box in your e-commerce business, make sure you should always use high-quality eye-catching pictures for your Facebook campaigns. Let’s discuss some essential guidelines one must follow while choosing images while running Facebook ads.
For beginners, the pictures that you choose must be vibrant, colorful, bright, and eye-catching. Do not use those pictures which have the same color scheme as Facebook like white and blue. Because they got mixed with the Facebook theme and do not get noticed by the users. Make a point of including images of happy people, and if possible, the images should show products of your brand. It has been noticed that pictures of women are noticed more than men. These images of women tend to perform better. Lastly, make sure that the images you choose for the marketing are the right size concerning the type of ad you’ve selected.
4. Include Facebook Pixel
Facebook pixel plays an important role in running a successful campaign, even if you don’t intend to run Facebook ads right away, it’s important to set up a Facebook Pixel. Here is the question that comes to mind that what is a Facebook pixel and why it is important to the e-commerce site. Facebook Pixel is a code snippet that you install on your e-commerce site to remarket to people who have already visited your website. It gives you the details of your visitors that helps in building targeted custom audiences for future ads. Also, it collects data and triggers cookies when you install it on your site and keeps track of visitors as they interact with your site on your ads. Facebook Pixel allows you to have remarketing and custom audience information available for use if and when you decide to launch an ad campaign. You can make strategies accordingly for the best outcomes of your ads.
5. Use Facebook Ads to Communicate Your Brand Story
Regardless of the commercial appeal of Facebook, it is also a social media platform where people come to interact and to connect with different peoples rather than shopping. Consequently, it offers you the perfect opportunity to connect and build relationships with your potential customers and you can achieve this goal by using ads that communicate your brand’s story. A recent study by Facebook indicates that creating a sequence of ads conveying your key brand messages rather than selling messages that improve overall conversion rates by up to 87%.
There you have it. The result is creating an effective Facebook marketing campaign is to go back to the basics – to your target audience and the ideal shopper.