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Google Ads (Adwords) vs Facebook Ads: Which one of them can generate a better ROI?
As technology is advancing, people are relying more on digital marketing as compared to others. We all have been asking this question that Google Ads (Adwords) or Facebook Ads, which will be better for my business? The majority of the time the answer is that it depends! Without any doubt, both are great in one way or another, and yes one can be better from the other but that too depends on the nature of the business, target audience, and objectives of the company. Let us help you provide you a comprehensive comparison for both these two types of marketing so that you can choose one that suits you the best
Before we begin elaborating on the difference between Google and Facebook advertising, we will give you a brief description of both so you can get familiar with them..
What are Google Ads?
For the past few decades, the development in technology has given everyone including marketers and consumers a wide range of choices than we ever had in the past. Traditional advertising techniques have been replaced by digital methods and google ads are known to be one of the most popular and largest pay per click advertising platforms.
PPC means that those promoters who are using this platform pay only when a user clicks on their ad otherwise they will not. Many other search engines are also using similar techniques for their advertising platforms but Google has overtaken them all by being the most commonly used platform and first choice of most consumers and advertisers throughout.
What are Facebook Ads?
If we talk about Google Ads we can generally associate them as paid search, Facebook Ads, on the other hand, is known as a paid social platform. The constant change in the behaviors of the consumer has given a quick rise to these social media giants. It works in a way that it allows its consumers to connect with their friends, store their experiences feedback, and then engage them with similar topics and businesses based on this information.
However, one thing to keep in mind is that Facebook itself does not store this information. It all only work if a business is partnered with/or connected to Facebook. Once the cycle is completed then that data is used to show relevant ads on user’s feeds or dashboards.
What’s the difference between these two?
Displaying Product or Service
The technique of showing results
Google Ads accompanied by its paid search based offerings, all the business owners to target users based on the search query. They allow the consumers to enter specific keywords on Google search box and show the result against them. Keywords are primarily text-based that have been linked with a specific term to display relevant information. These ads are designed as an aimed item that showing relevant and promoted results to users so that they can facilitate themselves while searching further.
Facebook Ads alternatively, lets the users target their ad to people based on their liking behaviors and patterns. Understand it in this way that you can choose a person as a targeting profile on Facebook. Unlike Google Ads, the Facebook technique is not based on a search query of its users. It enables an advertiser to target consumers that are based on their behaviors, likes, and dislikes, and in this way, it provides a wide range of targeting options based on various factors including demographics. For Facebook Ads, you can choose different display formats such as image, video, carousel, and placements.
Facebook Ads alternatively, lets the users target their ad to people based on their liking behaviors and patterns. Understand it in this way that you can choose a person as a targeting profile on Facebook. Unlike Google Ads, the Facebook technique is not based on a search query of its users. It enables an advertiser to target consumers that are based on their behaviors, likes, and dislikes, and in this way, it provides a wide range of targeting options based on various factors including demographics. For Facebook Ads, you can choose different display formats such as image, video, carousel, and placements.
Which is more budget-friendly?
Google Ads generally require a larger advertising budget compared to Facebook. It is because it does not target a small sector but it is capable to target a wide range of clients all over the world. It works on the technique of keywords identification which expands its outreach to diverse markets. Facebook limits the target audience of the users according to their described budget. In more simple words, the more you pay, the more outreach you will get. If you are a type of advertiser that has a tight budget, Facebook ads will work the best for you, if you wanted to target a large audience despite taking money a thing, google ads will get you a good number of clients in no time. Based on the outcome of a sale, Google will get you a better return compared to the other.
Who’s better at cracking competition?
Which one consumes more energy?
Time and effort have importance in everyone’s life. It is a major concern for people to keep a balance between all each to smoothly handle things. Facebook advertising is a bit time-consuming as it is built at the center of a marketing plan of the business owners when it comes to paid social strategy. It gives its user a deeper insight into the social behaviors of their target audiences and allows them to grow as a social community wrapped around their business as well.
Google Advertising saves the person from all such troubles and takes control of everything by working on their behalf. All you have to do is to fill their form and fill all the required fields and you are good to go. You will not have to wait to fetch relevant data for some days, instead, your ad will be made public once you have finished filling the form and paying the dues.