How to Successfully Launch Your Business in Multiple Countries
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Shopify is empowering business owners to trade to multiple countries. 175 countries worldwide made over USD 200 billion in sales using Shopify. Many Shopify merchants have grown from a small one-region store to serving global customers, dramatically increasing their profits along the way.
We already shared the ultimate pre-launch checklist with you. Now it’s time to expand your horizons as your global customers are right around the corner so are your competitors. You need to be ahead of your competitor to beat the market by:
- Mapping new market opportunities,
expanding with confidence to navigate the complexities of establishing an international presence
- Launching your global business, and
localizing your brand experience without draining your resources
- Scaling for international growth.
handling high-volume selling and optimizing your global customer experience.
We’ll share how you can transform and launch your business in multiple countries. Below are the steps to follow for expanding successfully and splendidly your Shopify Store to multiple countries:
Six Following Steps:
Get another Shopify account
Get another domain
Duplicate your shop
Use an IP redirect to direct traffic
Update Google’s Search Console
Update Google’s Search Console
1. Get another Shopify account
To keep things managed and organized, you should register them with the region in the Shopify store name.
For instance, if your current shop is xyz.myshopify.com, you should register xyz-ca.myshopify.com for Canada, xyz-au.myshopify.com for Australia, and so on.
It’s not a critical task as your customers won’t see through this will help to keep your systems neat on the backend.
2. Get another domain
For getting another domain, there are two main options for you:
Use a separate domain
Use a sub-domain
Using a separate domain means something like ‘main’ site, yourshopusa.com as your USA shop, yourshop.ca as your Canada shop, etc. This approach can also work, as long as the branding and everything else is set up correctly.
Using a subdomain means you would end up with yourshop.com as your ‘main’ site, ca.yourshop.com for Canada, au.yourshop.com for Australia, and so on.
I prefer this approach because it reassures customers that the domain is legitimately part of your brand.
3.Duplicate your shop
There are a couple of steps required here:
- To Duplicate your theme. Go to Admin > Themes and click “Export Theme”. Then upload that into your new shop.
- For Duplication of your products. Go to Admin > Products and click “Export”, then “Export All”. This is assuming you want to show all your products on your second site (otherwise you could choose to just duplicate a few products). Then import them into your new shop.
- Localize your pricing. You might like to update your pricing from your first shop to your second, depending on the region, or enable selling in multiple currencies if you’re selling across borders. After you’ve imported them in the step above, you can adjust the pricing on the second shop, either via the admin or the CSV if you have a lot of products.
- Localize your general settings. On your new regional shop, revisit the General Settings (address, phone, etc.), currency, and time zone, and ensure they are set up the way you want them to be.
- Migrate all your page content. There is no shortcut or export for this. To move your page content from your original shop to your new regional shop, open the two sites side-by-side.
- Next, click on Pages and work your way down the list, flipping into HTML mode, copy, and paste into the new site. (Copying in HTML mode ensures the pages will look exactly the same).
- After migration, to avoid being penalized by Google, be sure to implement hreflang, as outlined by Google here. Hreflang is a tag you can add to each page on your respective websites (add it to theme.liquid in the section to make sure it’s on every page), which tells Google that your websites are connected.
- Localize your page content and ensure links to your store are all local links. You may want to localize the language (from US spelling to UK spelling for example), change the contact details on your contact page, and ensure that any internal links are correctly pointing to your new shop.
- Re-install any Apps onto your second shop and configure them.
- Connect your payment gateways and Google Analytics so you can track traffic in multiple countries.
4. Use an IP redirect to direct traffic
With an IP redirect app, you can detect the location of your visitors and point them to the right shop.
For instance, if a Canadian customer visits your Australian shop, you could show them a message saying “Looks like you’re in Canada. Want to visit our Canada store so you can see pricing in CAD and receive cheaper shipping?”. A popup can either show this message or a top bar or just redirect them to your Canada shop automatically.
5. Update Google's Search Console
In Google’s Search Console, you need to choose the country you want to target
6. Tie off any loose ends
This last step will depend on your unique situation. There may be some other areas to test and check. Some common ones are:
- Create new tracking codes for your paid ads from Facebook or Google Adwords so that you can track your corresponding advertising campaigns in multiple countries.
- Create a separate Google Analytics Profile.
- Roll out an email for a new regional shop. You can also create the specific campaign and offers according to regions.
- Set up a local presence and update your shipping rates to your new Shopify store in case you are using a shipping or fulfillment service.
- You also need to connect your customer service software such as Zendesk to your new shop with some identification of region so that you can facilitate the customer according to the region the customer is coming from.
That’s it. From there, your new shop should be mostly set up. Once you activate your IP Redirects, you can start pointing traffic between the shops, and activate your advertising, send off your email blasts, and start directing traffic between your multiple shops.
With the processes mentioned here, you’ll be able to conquer many of the common challenges and successfully expand your store to multiple countries. It’s time to take full advantage of running multiple Shopify stores.