Optimization can improve the visibility of the website, if its done well. Though, currently SEO is no longer about sneaky techniques that are meant to deceive search engines and their users.
In fact, the reason Google is updating its algorithms so often is that it needs to guarantee that only good SEO practices are executed by site proprietors on everyday basis. In the SEO world, we call them white hat techniques.
Let’s Begin your SEO Quest
We have come with some important tips that we have analyzed deeply so that they will help your website to be optimized and make it more visible and more user-friendly.
As you know SEO is a bit complex and a time taking process. To keep things simple and straight we divided it into a few sections. We begin with some small and easy-to-go tweaks as SEO tricks that could lead to a great impact on your website’s SEO.
While implementing those tips, remember that the best companions in your adventure will be: persistence and consistency in optimizing your website.
Basics of On-Page Website Optimization
Note: Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). However, as we’re learning about the SEO basics, the only way we should do it is to learn about good practices.
This is exactly what we’re about to do now.
1. Make your website’s structure clear, intuitive and up-to-date.
The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. SEO When any user does a query on a search engine like google yahoo etc they find and index the pages via link structure. Just make sure your all website pages and subpages are properly indexed by the search engine crawler.
Your website navigation should be planned very carefully. As “Three clicks” rule says that the information required to a user should be available in the three clicks. So the more precise and clean you present your data to the visitor, the more it will be beneficial for your website.
2. Include one primary keyword in a page URL.
Web pages may be optimized for many diverse keywords. The best thing is to use a single focus keyword and also use that Keyword in the URL. Here is a tip always use hyphens (-) instead of underscores (_) in URLs.
3. Use hyphens (-) instead of underscores (_) in URLs.
Words separated by the underscores in a URL that will be considered as a single word by the search engine. That means that the_best_seo_practices will be treated by search crawlers as ‘thebestseopractices’. That one is hard to read, right?
4. Choose a static URL address instead of a dynamic one.
There are two types of web addresses: static and dynamic.
Let’s have a look at the example for a better understanding.
A static URL is as follows
and the dynamic URL looks like this:
Both of the URLs are completely ok with the search engine but if we talk about the humans it is difficult to remember and the dynamic URLs and are completely illegible.
5. Keep a URL address brief, descriptive and relevant.
Your URL should speak what the website is about. So make URL smart by choosing proper keywords that optimize your site and also that convey the message of your site. It should be simple and easier to remember for a user. This way you’ll make a searcher’s life a bit easier.
Title-tag, meta-description, and ALT-attribute
6. Create a sweet title tag for every single page of your website.
A title tag describes what your site is about. Here you tell about your space in one line. It shows on many places like the SERPs, social media, external pages, and in browsers.
7. Use meta-description to present your brand better.
A short passage that is shown under a title is called the meta description. A meta-description allows you to describe your product or service to the visitor before he visits your site.
The length of a meta-description should be between 150-160 characters.
8. Don’t forget to use ALT attributes for all of the images.
Search engines don’t read images, they read the ALT text instead. ALT attribute helps engine crawlers to better understand the sense of an image. You can find the screenshot where you can enter your ALT text.
Keywords and keyword phrases
9. Find keywords that will work for you.
SEO mainly depends upon the keywords. The key to success is you have to find the words which people type in the search engine to find some product or service. You have to work on those keywords according to your niche or product. With a list of relevant keywords in your hand, you’ll be halfway there.
The most frequent tool used for keywords is Google Keyword Planner. This tool is free and you can take advantage of it. You can get a list of keyword suggestions.
What you have to do is just pick keywords that are most relevant to your site and having low competition.
10. Build a healthy backlink profile for your site.
Inbound links that come to your site are the second most important SEO factor (right after content) that has a great impact on your website’s rankings. From the first days of crafting an SEO strategy for your business, you should plan which link-building strategies you’ll invest in.
Picking trusted and relevant websites that you’d like to receive backlinks from will be a good start.