Social Media Trends in 2021
We all have witnessed the shift in the social media marketing and promotions strategies adopted by multiple brands for their products and services. This is mainly because of the changing behaviour of the audience. Hence, various social media platforms gain more popularity in a short period of time.
According to statista, social media users have reached over 3.6 billion globally and therefore brands are having large audiences to get engaged with themselves. Digital Marketers are constantly working on engaging huge social media audiences every coming year. That is why we have composed a list of spectacular trends of social media that marketers should watch and take leverage in 2021.
- Less is More – Quality Content over Quantity
- Content Value – Short, brief, helpful
- Social Commerce – Shopping channels
- Interactive, real time content – Go Live
Less is More - Quality Content over Quantity
2021 is the year of “less is more”. Brands are focusing toward thoughtful, in-touch and valuable content with the world around them instead of churning out social media posts. Meaningful content posted once a week is more consumable for the audience and people don’t feel bombarded with the content every day or every next minute. With focused content and energy you can improve your follower engagement and there is a greater likelihood of going viral with quality content.
Content Value - Short, brief, helpful
After COVID-19 pandemic in 2020, customers are preferring digestible content that is short, meaningful and has high quality. Hence, you need to streamline your message of social posts which should be brief, quick and consist of actionable tips. Tiktok is getting popular because it has video content which is brief and quick. Companies are breaking down large posts and messages into multiple parts making them snackable posts and converting text posts into quick videos.
The tip for brands in 2021 is to have quick and transparent communication focusing on the values of the brand to improve the content’s share ability and engagement rates. 2020 was quite shaking for the whole world and consumers are more aware, active and conscious regarding their buying decisions. They expect and want to associate with the brands that are transparent and authentic. Customers are supporting and investing in the brands that stand with the right cause and bring positivity towards the society and environment.
As we all know about the famous saying of Abraham Lincoln that action speaks louder than words and consumers want to see real action taken by brands. For instance, Airbnb endeared itself to customers by providing short-term housing during the pandemic.
Hence for 2021, brands need to share their action plan on social media to spread the word that communicating what you stand for is good, but taking action is even better.
Social Commerce - Shopping channels
People love to browse social media more than visiting any other site. They are active most of the time that is why people have started to sell on social media too. Brands instead of designing and developing landing pages and hoping for customers to visit them and track their activities, they are using Facebook and Instagram social commerce features. These social sites offer a complete marketplace where you can create Facebook Shop and a shoppable post on Instagram.
There are numerous benefits that you can get through social commerce as they offer built-in payment processing and a slick customer experience. Social commerce removes a lot of friction in the e-commerce sales process. You can boost your sales faster and quickly. In 2021, social commerce through multiple shopping channels is a must.
Interactive, real time content - Go Live
In 2019, the trend of live Facebook videos was less. One in five videos were live. However, in 2020 brands were shifted to go live and they take conferences, events and other marketing experience online. There is a visible increase in live stream number in 2020 and it proves to be a great tool to use Facebook, Instagram, Twitch and Twitter to live stream events, Q&As, tutorials and other types of content. Brands are witnessing the large number of audience and it also increases engagement and communication with the customers and get their feedback in real time which is unfiltered.
Therefore, we recommend brands to go live and interact in a better way with their customers and followers. You will be mesmerized with the response and feedback which will further assist you in improving your products and services. You can address your customers’ concerns and make them more loyal. Facebook Live, Instagram Live, YouTube Live and more are great avenues to share your brand in front of a live audience in 2021.
Consumers and brands are facing a global pandemic from more than a one and a half year, uncertain financial times and a large number of major events around the world paused in front of news channels. Consumers are embracing authenticity and expecting the human side of brands on social media. Now consumers want more than great deals to trust, identify with, and invest in a brand.
Hence, brands need a blend of product-focused posts with demonstration of authenticity and realness and sharing their thoughts related to ongoing news items. You can engage your customers through user-generated content or customer testimonials.
While performed authentically, both strategies can assist brands to gain trust from their audiences while boosting recognition as a brand that cares about human beings.
Empathy and advocacy will be elements that will be integrated within messages and purposes for creator campaigns. As the days of ‘faking it till you make it’ without any experience other than having lots of followers are over. In 2021, expect authenticity to take center stage on social media as successful brands continue to build trust from their audiences.
Follow and comply with the above shared trends to take benefit of this surge in social activity so you can continue growing well beyond 2021.