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If you’re wondering what it’s like to work with an award-winning social media management agency like Howzzat, this section offers a sneak peek at our client experience. And with a client retention rate of more than 90 percent, you can trust Howzzat provides unparalleled service.
Our social media management process has four steps:
Here’s what you can expect during each step of the social media management process.
Once your dedicated social media account manager meets with your team, whether in-person or via a phone call, they take the next step in launching your social media campaign. They conduct a massive amount of research during this stage, looking at your competitors, history, and more.
A statement on how companies can use social media as a strategy
This research serves as a helpful reference for your social media specialist. It provides them with valuable information about what your company’s strategy will need to do to succeed. Plus, it reveals any unique hurdles or opportunities.
Your dedicated social media account manager shares all their findings with your team. For example, they may highlight the performance of a competitor’s social media strategy. Or, they may showcase the tremendously positive reputation of your brand online.
All this information provides your account manager and business with a foundation for a strategy.
The key performance indicators we look at are followers, engagement, and website traffic & conversions. All of these metrics influence sales in the long-term. You will see these metrics increasing monthly, and we will track our progress to see how this is working for you.
On Facebook, growth will be contingent on advertising and how effective we make your advertising campaign. On Twitter, Instagram, and Pinterest, our clients normally see an organic boost in their followers of 100-300 followers each month.
By default, your requests will be completed in the order you submit them. But if you ever need to change the order, or prioritize a certain task, or tasks, you can do so by letting our Project Manager know. On average you’ll receive 2-3 designs to review, per business day (this applies to designs like social media posts, web banners and single sided print designs). If you’ve got a more complex design request we’ll let you know how much longer it will take.
And as we work together, and get to know your brand(s) and vision better, the review and revision process will get faster and faster. So you’ll be able to get an increasing number of design projects completed, and only ever pay our flat monthly fee.
Our social media management services focus on developing followers and engagement on your social media channels. Your organic website traffic may increase as you gain new followers. However, to see an immediate increase in website traffic, you should use our paid social advertising service.
If you define results as followers and engagement, our clients normally notice an increase in followers and engagement within the first 30 days. The results should continue to increase each month.
We recommend our clients to try this service for at least 6-12 months to see a noticeable impact on conversions. This is because the main focus of our social media management service is to develop your brand’s followers, engagement, and word-of-mouth. If you want to focus on driving conversions in the short-term, you should consider using our paid social advertising services.
You will be assigned a dedicated social media manager. This person is trained in social media marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. All of our social media copy and graphics go through an internal review process to ensure that you receive quality work every time.
We will learn about your business by sending you a questionnaire. Upon completion, we will schedule an onboarding call with you to discuss the questionnaire and any additional questions you may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.
In the questionnaire, we learn more about your content preferences. In the strategy we develop for you, it will specify the content approach that we will use for your business. If you approve this approach, we will start developing content in a content calendar. You will have an opportunity to review all content in advance before it is published to your social media pages.
No, you do not have to provide us with content. However, if you have content, we are happy to use it.
Your social media manager can develop unique content that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop content to engage your audience.
We can grow your followers using both organic and paid approaches. Organically, we can implement multiple techniques without the need for an advertising budget. When using a paid approach, you will need an advertising budget.
Yes, your social media manager will be monitoring the pages for comments, messages, and reviews. If we know the answer to the question or comment, we will respond accordingly. If we do not know the answer, we will direct the question to you and notify you via email.
We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.
There is a one-time setup fee. It is primarily for getting you setup on our end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We will also set up any necessary advertising accounts for you.
If you are ready to get started, contact us. One of our sales consultants will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started asap.