The Ultimate Pre-Launch Checklist For Shopify Stores
14 days trial offered by Shopify tempt many users to open their eCommerce store. A million thoughts run through your mind to get the maximum out of it and yet it is very challenging to give a smooth shopping experience to the potential customer that results in sales. Despite of spending effort and energy to every single thought, you need to have a methodological approach to launch your Shopify store. With our handy Shopify store launch checklist, you can have focused technical and detail-oriented tasks to double-check before unveiling your new digital baby to the world. You will be organized enough to launch a successful optimized Shopify store. A checklist that will help you bag more sales.
Table of Contents
Checklist for Shopify stores to drive sales
Logo in the header
A logo should be placed in header to recall the brand easily. It adds value and give your store a face. Its size and placement hold a key role. It should not be too big that it takes the space of other precious items or too small that it lose its important.
Easy and Quick Login Option
Login option needs to be there to save the users data and saved items list. Though, you should not make login/ account option mandatory for a user to make a purchase. As it will add more steps and drag the conversion process. Users are intended to drop off when it comes to filling the detailed forms.
Search bar, Sorting and Filtering
A search bar is a must option for a Shopify store. It will give user an option to search for a product they are looking for. An auto-suggest option will make it more convenient for the users to look the similar items of their choice. Sorting and filter bring ultimate ease and user can reach to their desired product and convert quickly while taking all the necessary considerations.
Online Shopping Cart
Cart option for repeat users to buy directly. This will give them a reminder when they login to their account that they have left something in their cart that yet to be purchased. It makes users decide quickly and direct easily to make a purchase as it is in the header of the website.
Smooth website navigation is very vital. You need to provide users all the categories that can help them in their selection process. Not to forget here, all your categories must be linked with the right pages. You don’t want to send a user who has clicked on men’s wear to women lingerie.
Best Products on Homepage
Your best products should be displayed on your homepage. This will captivate users and they will spend more time on your website and thus convert and make a purchase. But do not overcrowd your homepage, overcrowd homepage will give messy look and website seems not to be well organized and optimized.
Social Handles in the Footer
Your Shopify store should be linked with your social channels. Your potential customers may want to contact you through social handles and check the authenticity of your store and products.
Contact us & About us page
Contact us page shows that you are original seller and will be available if they need any help. You can give your email address so they can write to you in case of any query. You should also provide a toll-free number (any phone number can also do) and your address.
About us page tells the legitimacy of your eCommerce store. The users will come to know from whom they are purchasing, this will build their confidence in your Shopify store.
The second most important policy for an eCommerce store is to have a refund policy which depicts that you care about your users. If by any chance users are not happy or satisfied with the product, they can get it returned/exchanged.
Catchy Product Description & Product Variants
Products needs to be well explained. The users will get to know all the right details with catchy words. For instance, material used, available sizes, use, etc. Also, you need to show all the variants of the products i.e. colours with size chart so that user can get a clear idea of what they should be buying.
Clear pricing and delivery charges
The prices of the products should be mentioned clearly along with delivery charges. This will give a clear picture and total amount that user will have to spend to get a product. There should not be any surprise of charges at the time of purchase that you haven’t mentioned earlier.
Add to cart and Buy button
The call to action buttons are prominently displayed. When user add an item to cart, do ask them if they want to check out right away or continue shopping. Try to save user from each and every irritating moment and make their shopping experience pleasant.
Add multiple payment options i.e. PayPal, Bank Deposit, Cash on Delivery (COD), Gift Card, Money Order, etc to give maximum flexibility to your users.
Proceed to checkout
Make purchase journey short and effective. Do not make it mandatory to create an account when your user is proceeding with the purchase.
You can also give the option of live chat to your user to facilitate them and assist them in their shopping. Users can clear their doubt on a live chat, and this will help you make a sale.
It is highly important for an eCommerce store to keep a record of their stock. If product is not in stock it should be mentioned clearly with the product so that user may not get disappointed. You can also show the available stock with the product so that user can avail the opportunity of being in stock.
Analytics in place
Make sure that you are tracking everything in Google Analytics. Google Analytics helps you a lot in your store optimization. You need to know where the users come from, the average duration they stay, the bounce rate and so on.
Test the whole flow of Shopify Store
Finally, you need to test the whole flow of purchase to make sure everything is working seamlessly from account creation to adding to the cart. Test the below steps often:
The Product Reviews and Testimonials with pictures encourage and motivate the users to buy from you.
The Loading Time of your Store
The ultimate time to load your website is 3 seconds. If your web store is taking more than this, then there are more likely to lose your visitors; your potential customers that will make a purchase from your eCommerce store. Your website load speed should be lightning fast. You can check your website load time from GTmetrix and Google Analytics shows page loading speed too.
Product images should be optimized and load fast. Customers wants to see the product of their need to evaluate and make purchase decision. If product is not loading fast, you not only lose your potential customers, but you are portraying a negative image and driving them to your competitors.
Mobile Friendly Store
A Shopify store needs to be mobile responsive. A friendly mobile store helps you to improve google ranking. Google indexing and ranking will help your website to reach more potential customers. Being mobile responsive makes your web store ranked higher and better.
If you are able to give a seamless, pleasing shopping experience to your users, they are more likely to return and become your loyal customers. Loyal customers market your products and generate positive word of mouth and thus attract thousands of customers. Follow this ultimate checklist for your Shopify store to make sure that are ready before you take the big leap.